My Social Evolution

I’ve recently joined an awesome social media PR team in NYC, and I’ll be managing a very delicious brand online. My video tells all!

I’ve recently joined an awesome social media PR team in NYC, and I’ll be managing a very delicious brand online. My video tells all!
On the Chevy SXSW Roadtrip down to Austin, one of our team’s many stops was at the CNN Headquarters in Atlanta, GA. We stopped to get a chance to speak with and interview CNN’s Chief Marketing Officer, Scot Safon. Scot was great and really gave us a rare chance to see where CNN and other Turner properties are headed with social media.
CNN is truly leading the way when it comes to media outlets using social media. For some time their reporters have been blending social media into their on air reporting and to get feedback from viewers. Their citizen journalism website, iReport, continues to grow and lead a new field. Thank you to Scot for giving us a great interview. Check out some of the photos from our visit below.




I’m at the SXSWi conference and just interviewed Saul Hansell of AOL Seed. Check it out and let me know what you think. I’m psyched to test it out!
Filtering the noise, and focusing on the awesome. TWIA is a product of my over-consumption and desire to share the stuff I’d tell a friend over tea lattes.

Are you an entrepreneur? Then you need to get connected with Sprouter, a social network and community of entrepreneurs. Sprouter founder, Sarah Prevette, recently announced Sprouter integration with Twitter! Sarah has personally traveled the world and built a network of people you need to know. Now you can engage with these like-minded folks through your Twitter account, and precede to take it offline at SproutUp events. I’ve met so many awesome people through Sprouter, I recommend signing up asap!

The EcoCuff is hands down my favorite new accessory. Not only is the EcoCuff environmentally-friendly, sexy, and sustainable, but each EcoCuff is handcrafted by one of the coolest Jersey-turned-North Carolina girls ever, Susan J. Hilger. Instead of wasting beautiful wood remnants from her furniture and design business, Susan started making bracelets! Susan also crafts EcoCoasters, EcoPlatters, and EcoCanes. I want one in every color, especially the new Cinnamon Peace EcoCuff!

Allison Parris keeps it lovely with the Fall/Winter 2010 collection. I love the Allison Parris collection because it draws on one of my favorite things–Old Hollywood Glam! The new collection harmonizes romance with a touch of rock, and I’m especially loving this updated LBD (pictured above). The scoop neck, clean lines, and zippered back make it demurely sexy. Allison launched her vintage-inspired collection Fall 2009, and maintains her commitment to using organic and sustainable fabric.

Avon has teamed up with Reese Witherspoon to create the Empowerment Ring. The ring was created to spread awareness about domestic violence, and raise money to prevent it. An Empowerment Ring only costs $5 and 100% of the net profits ($3.80) are donated to the Avon Foundation to end violence against women.

I’m always looking for tasty and nutritious foods, and I tried Organic Naturally More peanut butter this week. Don’t let the flax seeds fool you–it’s delicious! This organic peanut butter is packed with fiber, protein, and omega-3 and omega-6 essential fatty acids. One serving size (2 tbsp) runs 170 calories and pairs nicely with a banana for breakfast.
Social Fresh is making its way to Portland, Oregon on March 29th, and I hope you have your tickets!
I worked the orange carpet as event host for Social Fresh Tampa, and had a blast interviewing speakers, attendees, and volunteers. I also attended a few sessions, and led a roundtable discussion on social media for social good (more info coming soon!).
Jason Keath, founder of Social Fresh, has designed social media conferences specifically for marketers. The sessions are packed with case studies and tips on how to improve your business with social media. Social Fresh conferences have a fun and relaxed atmosphere, with 30 minute breaks designed for optimum networking. One minute I was getting an awesome massage in the lounge, and the next minute I was gaining valuable knowledge from Spike Jones.
Check out my Social Fresh interview with Chris Barger from Chevy (above) to get a taste for it.
The badge on this page is an affiliate link to purchase Social Fresh event tickets.
The Cheeky Chick Flick playlist includes songs from Bridget Jones’s Diary, Dirty Dancing, Sex and the City, and others. What’s your favorite chick flick soundtrack?
Filtering the noise, and focusing on the awesome. TWIA is a product of my over-consumption and desire to share the stuff I’d tell a friend over tea lattes.
Karen Robinovitz debuted Purple Lab on HSN at a sexy discount. Purple Lab boasts nutrient packed cosmetics with lovely colors, and cheeky names. Because I’m ALWAYS trying to vamp up my lashes, I’m loving Lashionista Modelista. It’s a combination of keratin and protein-packed tubing mascara and liquid eyeliner. It conditions, protects, and sexifies to create that luscious lady lash. So, DiorShow no more!
Gennefer Snowfield’s Space Truffles launched The Steps, a contemporary noir Web series created by Dylan Kussman (Dead Poets Society, Leatherheads, Delta Blues). The Steps follow Charlie Madison, a corrupt L.A. private investigator who relocates to Chattanooga, TN, and assumes a fake identity to escape his criminal past. Charlie’s noir-tasty voice will have you at “indisposed” from the opening scene. Expect a sultry narrative, organic banter, classic noir style shots, and a soundtrack that rocks. The six minute bites of webisode are delicious breaks from your day. Go ahead, stream a little noir Web.
Still questioning social media and its ROI? Check this out. Danny Brown’s social good movement, The 12for12k Challenge, raised over $9,000 for Haiti! 12for12k is a stellar combo of social media awareness and fund-raising aimed to help the world globally and locally. Donations are largely collected on Twitter. Rock on with that tweet love, 12for12kers!

C.Marchuska’s fall 2010 fashion show further proved that sustainable IS sexy! Christine Marchuska and Brooke Bresnan have maintained their commitment to eco-fashion, while never sacrificing style. The new pieces have upped the green-glam factor by including wovens and texture, to create the ultimate in eco-chic. I’m absolutely loving the plum-colored mini skirt on the far left. Gorgeous! Well done, ladies. Photo by Arthur Eisenberg






This week I discovered The Laughing Cow cheese. Now, you’re likely familiar with the adorable, portable Babybel cheeses in wax, right? Well, I just found the soft cheese wedge, and it is delish, especially if you smear some light swiss on a cracker, with blueberry jam. The best part is the calorie count. One whole wedge (one serving), only racks up 35 calories, for the win! Not only did the snack satisfy me, but I could feel good about the low-cal choice, rather than guilty for indulging.
Showtime really has it going on these days, from the philandering writer, Hank Moody, to the family-centered serial killer, Dexter, but until recently, I had not met Nurse Jackie. This week I checked it out, and I’m so glad I did. Edie really brings the awesome. Nurse Jackie, played by Edie Falco, is simultaneously the most jaded and hopeful nurse you’ve ever met. The death of a patient haunts her, but she’ll quickly forge his donor card to change the game. Be prepared for premium channel images, language, and other raw elements that make the series something you’ll devour. Catch up on Season 1 stat because Season 2 premieres March 22nd.
Who do you think brought the awesome this week?